How to Create and Publish a Post on the Bilibili App: A Step-by-Step Guide

​Bilibili has rapidly evolved from a niche community for anime, comics, and gaming (ACG) enthusiasts into one of the most vibrant, creative video-sharing ecosystems online. Whether you are looking to share long-form gameplay footage, vlogs, creative edits, or quick community updates, posting content via the mobile app is straightforward once you know your way around the interface.

​This comprehensive guide will walk you through setting up your profile, uploading your first video, and optimizing your post to reach Bilibili’s highly engaged audience.

Step 1: Prepare Your Account and App

​Before hitting the publish button, make sure your foundation is ready:

• ​Download & Update: Ensure you have the official Bilibili app downloaded from the Google Play Store (Android) or Apple App Store (iOS).

• ​Log In / Register: Open the app and sign in using your account credentials. If you are using the international version or the main platform, make sure your profile is fully set up with a recognizable channel name, avatar, and a short bio so new visitors know what your content is about.

Step 2: Access the Upload Tool

​The mobile app makes it seamless to share content directly from your phone's storage:

1. ​Open the Bilibili app and ensure you are on the home screen.

1. ​Locate the plus (+) icon situated right in the center of the bottom navigation bar.

1. ​Tap the plus icon and select "Upload video" (or the corresponding community creation/post option depending on whether you are sharing a video or a text/image dynamic update).

Step 3: Select and Format Your Video File

1. ​Choose from Gallery: Pick the target video file (typically in MP4 format) from your device's local gallery or file manager.

1. ​Review Formatting: Make sure the video meets platform requirements regarding length and resolution. While many creators shoot and edit on separate software for higher quality, mobile trimming tools can handle minor adjustments.

​Step 4: Add Metadata (Titles, Tags, and Covers)

How you package your content dictates how well the algorithm and community can discover it. Fill out the following fields on the publishing screen:

• ​Title: Write a catchy, accurate title that tells viewers exactly what your video is about without resorting to misleading clickbait.

• ​Cover (Thumbnail): Select an eye-catching frame directly from your video or upload a custom thumbnail graphic. A clean, professional cover dramatically boosts your click-through rate.

• ​Category / Partition: Choose the correct category (e.g., Gaming, Tech, Vlogs, Anime). Placing your video in the right niche helps it find its target audience immediately.

• ​Tags: Add relevant keyword tags to improve search discoverability.

• ​Original vs. Reupload: Clearly designate whether the content is self-made (Original) or re-uploaded, complying properly with platform copyright guidelines.

• ​Description: Write a brief summary or add timestamps and social links to give context to your viewers.

​Step 5: Publish and Monitor

1. ​Double-check your settings, visibility options, and scheduled release preferences (if applicable).

1. ​Tap the Publish / Upload button.

1. ​The Review Process: Once submitted, your video will enter the platform's review queue. You can track its progress under your channel’s content management tab.

​Pro-Tips for Bilibili Creators

• ​Engage Early: Bilibili heavily rewards community interaction. Once your post goes live, monitor the comment section, reply to viewers, and embrace the platform's signature danmaku (bullet comments) culture to build tight-knit audience loyalty.

• ​Consistency is Key: Regularly publishing within a specific niche helps the recommendation system understand your content style, pushing your videos out to a wider, like-minded audience base.